© 2007 JB COMMUNICATIONS LTD
Making a splash at somebody else’s event is never easy. So when BT sponsored one day at the ABTA conference in Palma, we developed ways to help them demonstrate to delegates the different ways that BT could help their businesses. Our solution involved a full range of media including video advertisements, exhibition stand, workshops, and for a change of pace we used improvisation actors to entertain and inform the 2000 delegates over lunch. Overall the exhibition design was highly memorable and effective