LONDON, 16 OCTOBER 2013: TCC launches a new multi-million-pound retail collaboration centre — the first of its kind in Europe.
Global leader in retail marketing, TCC has developed its Solution Creation Centre to build closer strategic partnerships with retailers, recognising the growing importance of retail collaboration for driving growth.
TCC's CEO, Michael Loakimides, said: 'Our vision for the Solution Creation Centre is to create a facility that puts the latest virtual reality innovations at its core, enabling us to work with customers to bring solutions to life in an engaging way. With the recent global economic downturn, the rise of multi-channel shopping and ever-increasing demands of shoppers. It has never been more important for retailers to reward their loyal customers. This collaboration centre supports TCC's vision to change shopper behaviour and deliver impressive, measurable differences to retailers, from increased market share and higher shopper spend to total store sales.'
The Solution Creation Centre — based at TCC's London offices — features a virtual store environment, a design and implementation space for tailoring programmes and an innovative and creative area, showcasing TCC's latest research into building shopper engagement and advocacy. TCC’s investment in the centre, with cutting-edge virtual-store technology, allows them to create a dynamic environment as a core part of their five-year strategy. This has allowed the company to collaborate with retailers and delivered more than 6,000 tailored loyalty programmes across 600 global markets.
The centre’s cutting edge virtual store technology forms the heart of the centre allowing TCC to create a dynamic environment in which they can collaborate with retailers to develop specially tailored loyalty programmes.
"The Solution Creation Centre was designed and delivered by our partners at JB Communications. They are an agency with a lot of experience in building Customer Centres. They have already built and run them for major FMCG companies such as Diageo, Nestlé, Reckitt Benckiser and GSK."
A HAPPY CLIENT:
"JB Communications was responsible for the design and creation of our Solution Creation Centre.
They successfully won the project against two other companies and we have been delighted with their appointment. Service and attention to detail has been fantastic and they have run the project in a highly professional manner keeping us all on track.
They are leaders in this field and we are delighted with the final result - turning a normal office floor into a very powerful business tool!"
